Over the last couple of weeks, many in the industry have expressed a deep desire to help those affected by the California wildfires and Troy Lee Designs has taken lead on organizing an industry-wide fundraising campaign to support the cause through a helmet auction.

Athletes will be donating their race-worn helmets to an online auction to help raise funds for the American Red Cross.

• What: Troy Lee Designs Fire Relief Fundraiser / Online Auction
• When: Friday, January 31 through Friday, February 7
• Where: TroyLeeDesigns.Betterworld.org
  • All proceeds will be donated to the American Red Cross for the 2025 California Wildfire Relief Fund
  • More information can be found at troyleedesigns.betterworld.org or by scanning the QR code above